First Do No Harm
In a world full of empty promises, we like to tell it like it is. After all, we consider our most important ingredient to be honesty.
At Innoxa, we do not pretend that our skincare range will give you eternal youth. You will not see advertisements that, like many of our cosmetic peers, imply that their skincare range will give you the beauty of a famous model or movie star. You'll see advertisements that have an honest approach to skincare, respecting the intelligence of women and men alike. They will simply assure you that the Innoxa Range will keep you looking younger and more vital for longer.
The original Innoxa products were developed in 1920 by dermatologist Dr Francois Debat, who held the view that cosmetics must be primarily innocuous (harmless). The name Innoxa is derived from the word innocuous, which means just that.
Our constant moto is: First Do No Harm. The simple, meaningful philosophy of 'First Do No Harm' is at the core of everything we do - we do not test on animals, our products are carefully dermatologically tested, we only use hypo-allergenic ingredients, and as a result our products are endorsed by Beauty without Cruelty.
The Innoxa brand was the first to be recognized by the British Medical Association and today its reputation continues to be held in high esteem by doctors and dermatologists alike. All known harmful effects of any kind of skincare or make-up preparations are screened out of the product before it is put on the market. This has established Innoxa as a leading manufacturer of hypo-allegenic skincare and make-up products.
The Innoxa group's philosophy is based on honesty and reliability and on its policy of always upholding the character and claim of every product we have. New product introductions will not only offer technologically advanced formulations, but will also offer sensory benefits promoting a sense of well being. Innoxa understands that women today want products to suit their lifestyle and budget.
Our philosophy on animal derivatives.
In the early 1990's we took our stance on no cruelty to animals one step further, by systematically ensuring no ingredient that caused harm to animals was included in our products. All ingredients derived from within the animal were removed. Lanolin, Beeswax and other by-products are still found in some Innoxa products, as these ingredients are gathered as a by-product with no harm done to the animal at any time. For example, Lanolin is a by-product derived from shearing the sheep and indeed not to do so would be inhumane. We proudly display full ingredient listings on all our products. We are proudly endorsed by Beauty without Cruelty.
Still our philosophy today.
We take our inspiration from nature and use it as wisely and economically as possible - utilising plant,mineral and marine extracts, and bio-engineering what we can so that our precious ecosystem can remain intact. We consider the environment in everything we do, from product to packaging.
As a result, our skincare products are a perfect example of the happy union of science and nature. What's more, they really work. We do not test on animals and all our products are dermatologically tested. What on earth for? Our products are for humans, which is why we only make hypo-allergenic products that are safe to use on even the most sensitive of skins.
Always our philosophy for your skin.
In the beginning, our skin is innocent and beautiful. It is a sign of life, of everything we do and all that we are, which is why all of our products are hypo-allergenic. So that you can treat your skin with the gentleness and respect it deserves. After all, we are born with one skin - it has to last a lifetime.
What we stand for goes a lot deeper than skin.
We want to care for people's skin from the very beginning and see them through every change and challenge that comes their direction. We are innovative, truthful, and generous with the amount of vitamins and minerals that go into our products. And we bring together the best of science and nature so that everything we create really works.
HYPO ALLEGINIC. FRAGRANCE FREE. NOT TESTED ON ANIMALS. FREE OF ANIMAL DERIVATIVES.
BORN IN FRANCE. MADE IN SOUTH AFRICA. LIVING ALL OVER THE WORLD.
South Africa link: http://www.innoxa.co.za/home/home.html
Australia link : http://www.innoxa.com.au/
